Straight answers on lab-grown diamonds, gold, sizing and care, before you buy.
Buying Guide
Karat tells you how much pure gold is in a piece of jewelry. Learn what 9K, 10K, 14K and 18K mean, how they differ in colour and wear, and why 18K is the classic choice for fine diamond jewelry.
Buying Guide
Carat is a measure of weight, not size. Learn how carat weight relates to how big a diamond looks, what total carat weight (TCW) means on earrings and bracelets, and how to choose a carat weight with confidence.
Buying Guide
Diamond studs are the piece of fine jewelry most people wear most often. Learn how to choose the right size, setting, metal and backs for lab-grown diamond stud earrings, for yourself or as a gift.
Bracelets
A tennis bracelet is a flexible line of diamonds that wraps the wrist. Learn how to measure for the right length, how diamond shape and setting change the look, what total carat weight means, and how to wear and care...
Buying Guide
Buying diamond jewelry online can be as safe as buying in a shop, if you know what to check. Use this eight-point checklist covering certification, metal purity, photos, pricing, policies and who you are buying from.
Buying Guide
Yellow, white and rose gold are all real gold. The difference is the alloy. Learn how each colour is made, how it looks beside a diamond, and how to choose the one that suits you or the person you are...
Buying Guide
Learn how to clean, store, protect, and maintain lab-grown diamond jewelry so your rings, earrings, pendants, and bracelets keep their brilliance over time.
Buying Guide
Learn what diamond certification means, what information appears on a diamond certificate, and why certification helps customers buy fine jewelry with confidence.
Buying Guide
Learn how to choose an engagement ring, including diamond shape, carat weight, setting style, metal type, ring size, certification, and bespoke options.
Buying Guide
Learn how to measure your ring size at home using an existing ring, paper strip, measuring tape, or a complimentary FID ring sizer.
Buying Guide
Explore the most popular diamond shapes and learn how to choose the right cut for your engagement ring, fine jewelry design, personal style, and budget.
Buying Guide
Understand the key differences between lab-grown and natural diamonds, including origin, composition, appearance, certification, value, and how to choose the right diamond for your jewelry.
